Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
Squarespace vs Wix vs WordPress
Which is right for your small business? It's one of the questions I get asked most often, usually by someone who's been putting off building a website for six months because they can't work out where to start. Squarespace. Wix. WordPress. They all promise to be easy....
The most useful brand exercise nobody tells you to do (and you can do it over a coffee)
A while ago I sat down with a client who'd just had a beautiful new website built. She had worked on her colours, her photography, her copy. She was proud of it. Rightly so. Then she asked her sister to take a look. The first thing her sister said was, 'Oh I love it....
What actually is a brand?
I had a conversation with a client a few months ago that's stayed with me. She had just had a new logo made. Really lovely, clean, considered, the right colours. She was excited. And then she said something that stopped me in my tracks. 'Now I've got my brand sorted,...
What Innocent Smoothies can teach you about branding for your small business
In 1998, three friends took a stack of smoothies to a music festival. They couldn't afford a proper stall, so they made one out of wood. They put up a sign that read 'Should we give up our jobs to make these smoothies?' and underneath it they placed two bins. One...
Why I build on WordPress and Divi
And what that means for you as a small business owner Last week I had a conversation with a small business owner who'd been on one of the big-name website builders for three years. Every time she wanted to add a feature, the price went up. Every time she wanted to...
Why your website is the only marketing asset you actually own
A friend messaged me at eleven o'clock one Tuesday night with three words... 'My account's gone.' She'd been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of work, her enquiry pipeline, every...
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