Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.
Can I be honest with you for a minute? I've been in marketing for over 20 years. CIM postgraduate trained. I've built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business, Scrummy Cream....
Pivot and Shine: Michelle Mindfully Stronger
Some life pivots aren’t planned.They often come after a period of exhaustion, reflection, or that quiet feeling that the life you’re living just isn’t quite aligned anymore. That was the case for Michelle. Burnout became the turning point After years working as an...
Are you too reliant on social media to grow your small business?
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero - how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t. And...
Why is my content not bringing in sales?
Here's why your content isn't converting, and I promise it's not because you're not posting enough! You're showing up. You're posting. You're sharing genuinely useful stuff. And you're getting lovely comments from people who never actually buy. That's one of the...
How small businesses can stand out with clear marketing
Small business marketing clarity is often the missing piece when you’re brilliant at what you do but still not getting chosen. I know. That’s uncomfortable. But here’s the truth for small businesses and micro brands… Your potential client doesn’t know you’re brilliant...
You don’t know your customer as well as you think you do
Very few can actually think like them. Here's a test. Close your eyes and picture your ideal client. Got them? Now tell me — not in general terms, but specifically — what kept them up at 3am last week. What have they already tried that didn't work? What do they tell...
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