Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
Brand values – what’s it like working with GiniB Digital?
On the wonderful Wild & Free Retreat a few weeks ago, we assessed what our values are. It was an exercise I hadn't done before and it really made me think. What are my brand values? So after some meditation and careful consideration, here they are! Have you got...
Google ads – a new course!
What seems like a bazillion years ago now, I ventured into studying the CIM post-grad. I naively thought that would be that, and I could happily apply all my knowledge from the course in my career and didn't think I would need to study again - how wrong I was....
Top Tip – Meta down!
Did you notice yesterday that Facebook and Instagram went down for a few hours? Some people might still be hyperventilating at the thought of it, others might not have noticed. I was most definitely in the former category, as was in a client’s Ads Manager account when...
Google ads or Meta ads
Paid ads. What’s the difference? Although I’ve only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you’re looking for something in particular, so you already know what you’re...
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