Privacy Policy for Gini B Digital

Last updated: 2nd February 2026

1. Introduction

Gini B Digital (“we”, “our”, “us”) provides digital marketing services through our website ginibdigital.com. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, contact us, subscribe to our newsletter, or engage our services.

We comply with the UK GDPR, Data Protection Act 2018, and PECR.

2. Data We Collect

2.1 Information you provide directly

• Name
• Email address
• Phone number
• Business name
• Project details or enquiries submitted via forms
• Newsletter subscription details (via MailerLite)

2.2 Information collected automatically

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring website
• Cookie data (see Cookie Policy)

2.3 Marketing & advertising data

Because we use Google Ads, Facebook Ads, and analytics tools, we may collect:

• Behavioural data (pages viewed, clicks, conversions)
• Demographic and interest data (where available)
• Advertising identifiers
• Tracking pixel data from Google and Meta platforms

This data is anonymised where possible.

3. How We Use Your Data

3.1 To provide our services

• Responding to enquiries
• Delivering marketing services
• Managing client relationships

3.2 For marketing and communication

• Sending newsletters via MailerLite
• Sending updates, promotions, or helpful content (only with consent)

3.3 For advertising and analytics

We use:

• Google Analytics / Google Ads
• Meta (Facebook/Instagram) Ads
• MailerLite analytics

Purposes include:

• Measuring website performance
• Improving user experience
• Running targeted advertising campaigns
• Tracking conversions and ad performance

3.4 Legal basis for processing

We rely on:

• Consent (newsletter, cookies, marketing)
• Legitimate interest (site analytics, business operations)
• Contract (client work)
• Legal obligation (record keeping)

4. Sharing Your Data

We only share data with trusted third‑party providers necessary to run our business, including:

Provider	Purpose
MailerLite	Email marketing & newsletter delivery
Google	Analytics, advertising, website performance
Meta (Facebook/Instagram)	Advertising & remarketing
Hosting provider	Website hosting & security

We do not sell your personal data.

5. International Transfers

Some providers (e.g., Google, Meta, MailerLite) may store data outside the UK. They use approved safeguards such as Standard Contractual Clauses (SCCs).

6. Data Retention

We keep your data only as long as necessary:

• Enquiry data: up to 12 months
• Client data: up to 7 years (legal requirement)
• Newsletter data: until you unsubscribe
• Analytics data: according to provider settings

7. Your Rights

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Withdraw consent
• Object to processing
• Request data portability

To exercise your rights, contact: [add your email]

8. Security

We use technical and organisational measures to protect your data, including encryption, secure hosting, and access controls.

9. Contact

If you have questions about this policy, contact: GinI Bailey, Founder Email: hello@ginibdigital.com Website: ginibdigital.com