Marketing Consultancy
Practical, honest marketing advice for small business owners. Get strategical direction and clarity in one session.
For the founder who needs clarity, guidance and direction
You’ve built a small business, perhaps it’s a retail establishment, a trade, a practise. Maybe you’re a solo founder or you have a small team, but you’re not a marketing expert, and right now what you really need is an expert to sit down with, work through the issues and get guidance, reassurance and ideas.
Do you recognise any of these?
- Your time and budget are limited and you’re not sure where to focus
- Maybe you’re paying for Facebook or Instagram ads but don’t know if they’re actually bringing in business
- You’ve taken on staff and don’t have the hours you used to for keeping on top of your marketing
- You know your trade or your industry inside out, but marketing still feels like guesswork
- You want a website or social media that brings in real enquiries, not just likes
What can we work on together?
As an example, there’s so many questions and answers that we can work on together. Here’s just a few…
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Working out what makes you different to your competitors, so your marketing says something worth hearing
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A new product, service, or range, get a sense-check before you spend time or money on it
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Your digital marketing presence, reviewed all together, not as separate problems
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Understanding your customers, really getting to know who they are, why they buy from you, and where else they’re looking
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Planning a launch or a big push, a new opening, a seasonal offer, a new service
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Pricing, making sure what you charge fits what you offer
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Ads or social not pulling their weight? Let’s work out why, and what to change
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A bigger project you’re not sure how to start, get an expert (me) to look before you commit budget!
Book a FREE discovery call and we can work out if we’re a good fit for each other.
How it actually works
Clarity call
A quick 20-minute chat first, so we know it’s the right fit and I understand what you would like help with.
A short questionnaire
A few focused questions so I come prepared, and you don’t have to explain everything from scratch on the day.
My prep time
I look at your offering, your competitors, the landscape and identify potential opportunities.
Our time together
From one hour, half a day or a full day – it will be just the two of us. We talk it through properly, sense-check your options, and get you clear.
Follow up notes
After the session, I send you a clear summary, what we covered, what you decided, what to do next.
3 ways to work with me
121 Power Hour
For: one specific question, answered properly.
Use this when you already know roughly where the problem is and want an expert to confirm what’s wrong and what to do about it, fast.
Before we speak, you’ll fill in a short questionnaire about your business, your goals, and what’s not working. I look into the specific issue myself beforehand, whether that’s your Facebook ads, your website, or your social media, so I already understand your situation before we talk.
We spend the hour working through it: what’s not pulling its weight, why, and what to change first. You leave the call knowing exactly what to do next.
What’s included:
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Short questionnaire and an independent look at the issue beforehand
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One hour, 1:1, working through the problem and the fix
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Written follow-up with what we found and what to do next.
More Depth
For: working out what to focus on, and why.
This is where most bigger pieces of work start. Use it to get clear on what makes you different, plan a new product or service, sort out your website and social media together, or just get an expert’s view before you spend money on something bigger.
Beforehand, I have a proper look at what you’re currently doing and what it’s achieving, and where the real opportunities are for a business like yours. We spend two hours together going through what I’ve found and building a plan.
You come away with a written plan that sets out what to focus on, where the gaps and opportunities are, and what doing it would actually involve.
What’s included:
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A full look at your current marketing before we meet
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Two hours, 1:1, going through the findings and building the plan
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A written plan covering what to focus on and what’s next
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Follow-up email support while you get started
Going Deep
For: getting it done, once you know what needs doing.
Once you’re clear on the plan, this is how it gets built. Book a single day or a few days, and I get stuck into the work itself: writing your social content, setting up or fixing your ads, sorting your website copy, planning a launch, whatever the plan calls for.
Before each day, we agree exactly what it covers, so the time goes on getting things done rather than going back over old ground. If you want a bigger, whole-business look instead, a Day Rate day can also work as a standalone planning day, mapping out your marketing and building a plan for the months ahead.
What’s included:
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A clear plan for what each day or block of days will cover
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A full day (or days), 1:1, working on the agreed tasks
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A written summary of what was done and what’s next
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For planning days: a full written plan with what to prioritise and roughly what it’ll cost
Hear what happy client’s have said about Focus The Fizz…
Gini has been an absolute god send to me and my business by providing expert advice and guidance on all things social media and online marketing.
Not only is she incredibly knowledgeable with over 18 years of marketing experience her ability to deliver excellent results based on solid and strategic decisions has opened new doors for my brand and hugely widened our target audience and following.
I would not hesitate in recommending Gini as your go-to marketing expert, she really knows her stuff and more importantly delivers.
Thank you for all that you do Gini!
Not only does Gini really know her stuff, she’s fun to work with too. I found the session invaluable and I’ve put into practice some of her suggestions. I’m excited to see my business grow. I’d highly recommend Gini’s services.
‘Gini was a great help getting me started with social media for my new business. I was a complete novice and she was very patient and knowledgeable.’
‘I had a brilliant Power Hour with Gini focused on Meta ads and social media strategy. She shared amazing tips which I put into action straight away, and the difference was huge. Now I feel so much more in control, have a plan going forwards, and know Gini is just a message away. I can’t recommend her enough.’
Hi I’m Gini…
Twenty years of marketing experience across FMCG, healthcare and agencies, plus a CIM postgraduate qualification. But more usefully, years of doing the actual work for small businesses. Websites, emails, social, Meta ads, SEO, the whole thing.
I train business owners through The Marketing Mix Lab, and I’ve sat with plenty of brilliant ones who were drowning in the marketing side and got them properly set up. That’s what The Launch Mix is built to do.
What you’re really getting is big brand marketing experience, turned into something that works for a small business with a real life attached.
I won’t baffle you with buzzwords or push you into things you’re not ready for. I’ll help you think clearly, make confident decisions, and move forward in a way that fits your business, and your life.
DIY Marketing Training
If this is you, surrounded by other business owners in the same boat, wanting company as well as clarity, that’s what The Marketing Mix Lab is for. It’s an 8-week small group programme where you learn the actual marketing, not just theory, alongside other solo founders and micro business owners doing the same thing. The right things, in the right order, with people around you who get it.
Done for you marketing
If you’re buzzing with ideas but stuck on where to actually start with the marketing, that’s exactly what The Launch Mix is for. It’s three months of one-to-one guidance, built around twenty years of hands-on marketing experience, turned into a clear plan that fits your business and your life. You get expert eyes on your business and someone in it alongside you until it’s properly set up.
Want to feel good about your marketing again?
Calm marketing clarity for micro business owners who want confidence and traction, without overwhelm or hype.
Get in touch