Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
Why I build on WordPress and Divi
And what that means for you as a small business owner Last week I had a conversation with a small business owner who'd been on one of the big-name website builders for three years. Every time she wanted to add a feature, the price went up. Every time she wanted to...
Why your website is the only marketing asset you actually own
A friend messaged me at eleven o'clock one Tuesday night with three words... 'My account's gone.' She'd been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of work, her enquiry pipeline, every...
Is my website any good?
Is my website any good? A five-minute test you can do today... 'Is my website any good?' is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is 'well there could be some improvements'...
What actually changes when solo founders have a proper marketing strategy
I'm back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You're brilliant at...
Rest to reset
Why stepping away is the most productive thing you can do I want to tell you something before we get into this post: I'm not here as I write this. I scheduled this to go out while I'm on holiday. And doing that, genuinely stepping away and trusting that the business...
The tools for small businesses, that are worth paying for.
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
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