Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
Is professional photography worth it for a small business?
Yes. If you’ve got a bit of budget spare for your business, professional photography is one of the best things you can spend it on. Good photos make your business look credible and established the moment someone lands on your website, they work across every channel...
Spoiler alert: marketing takes time. Sorry!
Let me let you in on a huge secret. Marketing isn't hard. Genuinely. But it does take time. And I mean that honestly, even doing this for a living, a single social post takes me about an hour. An email, about the same. A blog, a couple of hours. And that's before you...
The confidence to be seen. Finding your inner voice and putting the REAL YOU out there!
You love what you do. You just can't bear to put yourself out there. If you're a holistic therapist, a designer, an artist, a photographer, a solo founder doing your thing because you genuinely love it, this is for you! You started your business because you're...
How do I use my Google Business Profile to get more clients?
You set it up once. Maybe you added a logo. Maybe you verified it and then you never opened it again. Don't worry, we've all done it, including me. The truth is though, that for solo founders, your Google Business Profile isn't a 'nice to have' sitting quietly in the...
Your marketing isn’t broken, you’re asking too much from one social media post
You know that feeling when you’re doing all the marketing, posting, emailing, tweaking the website, thinking about ads, and it still feels like nothing’s quite landing? Most people decide that means they need to do more. A new platform. A bigger push. Another thing on...
How to get your small business marketing properly set up (without becoming a marketer)
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
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