Marketing that actually moves your business forward
Marketing Consultancy | Website Design | Paid Ads | Training
Some businesses need a website. Some need their ads to actually work. Some just need an expert in the room. Which one are you?
Marketing Consultancy
You know your business inside out. It’s the marketing that leaves you second-guessing. Consultancy is expert time with me, from a one-hour Power Hour to a full Strategy Day, or three months of ongoing advice. You walk away with straight answers and a clear plan your team or VA can follow. Agency-level experience, without the agency fees.
Website Design and Refresh
You know the feeling of landing on a website that just works, and the sinking one when you look at your own. From first proper sites to grown-up rebuilds, I design and refresh websites that are clean, purposeful and strategy-led. Designed to convert, and built so you can actually use it.
Meta Ads Management
You’ve boosted a post, watched the money vanish, and wondered if ads just don’t work for businesses like yours. They do, with someone who knows what they’re doing running them. I manage Meta campaigns from strategy to optimisation and results you can see.
3 Months of 121 Support
The Launch Mix. This is the version of you who’s ‘got it together’ shouldn’t be somebody else’s Instagram, it should just be Tuesday. The Launch Mix is three months of 1:1 support to build your strategy, sort your website and content, and get the whole thing running. Done with you, not dumped on you.
Marketing Training
The Marketing Mix Lab. Somewhere between the podcasts, the saved Reels and the open tabs, marketing stopped making sense. The Marketing Mix Lab is an 8-module programme where it finally clicks. Work in a group or on a 121 basis. It’s built for solo founders and people building around real life, you’ll leave with clarity, confidence and an actual plan.
I’m incredibly proud..
I nearly didn’t enter, but I’m so glad I did. GiniB Digital is a finalist in the Creative category at the Tunbridge Wells Business Awards 2026, and it’s all thanks to the wonderful founders and small businesses I’ve had the joy of working with this year.
Some of the websites, ad campaigns and brands, that I’m really proud of
Yogi's Dog Training
Mindfully Stronger
Lexical Llama
WireTrain
I’m Gini, I’ve spent 20 years working out which bits of marketing actually matter
I run GiniB Digital, a marketing consultancy in Tunbridge Wells. I work with solo founders, small businesses and growing SMEs, anyone who knows their marketing could be doing more, but isn’t sure what to do next.
Big-brand FMCG, healthcare, award-winning agencies, CIM Postgraduate trained. I’ve worked on launches with proper budgets and launches built on a prayer and a Google Doc. The tricky bit was always the same: most marketing advice is written for people who already know what they’re doing. Almost none of it is written for the rest of us, just trying to make good decisions without wasting time or money.
So I built GiniB Digital to fix that. Whether you’re a solo founder, a growing SME, or an agency needing a strategic pair of hands, I’m the calm voice telling you which bits matter, which bits you can ignore, and how to actually move things forward.
Client feedback, the bit where other people do
the talking
We work with Gini on our Meta Ad campaigns and she is brilliant. The creative briefs we get from her are excellent and she is proactive in managing the account and making suggestions to improve performance. Ads are expensive, not guaranteed on return and need an experienced eye for both effective campaign set up and ongoing management; Gini brings all that’s needed and more. Our campaigns always exceed the average CTRs for their industry and she is very patient when we don’t get back to her immediately along the way! Highly recommend Gini for digital marketing services.
Working with Gini has been a pleasure. We needed someone who could quickly understand our client’s tone of voice and sector. Gini hit the ground running and brought great ideas to the table. Reliable, proactive, and easy to work with, she was a real asset to the freelance team.
Gini has just completed my new website and I couldn’t be happier. She is fantastic to work with – organised, creative, on time with deadlines and professional. I have enjoyed our calls and I’m so pleased with my new website! I would definitely recommend choosing Gini if you’re looking for a new website. Thanks Gini!
The tricky bit is knowing where to start. So let’s answer that first.
Do I need to know which service is right for me before getting in touch?
Not at all, that’s what the discovery call is for. Most people come in knowing they want to grow, but not sure which lever to pull first. We’ll figure that out together, and I’ll always tell you if something isn’t right for where you are.
Can a marketing consultant work with businesses of any size?
Absolutely! The Marketing Mix Lab is built for solo founders and micro businesses finding their feet. Website builds and ads management work across the scale, from a one-person service business to an established SME with a proper budget. The discovery call is free and there’s no pressure either way.
Why isn't my marketing working?
This is the bit nobody tells you. Most marketing “not working” comes down to one of three things: the wrong audience, the wrong message, or the wrong channel and usually in that order. Before we talk tactics, we talk strategy. That’s what makes the difference.
Do I need to be based in Tunbridge Wells to work with you?
Not at all. I’m based in Tunbridge Wells and love working with local businesses across Kent, but most of what I do works just as well remotely. Discovery calls, strategy sessions and ads management all happen online, so I work with businesses UK-wide.
How long does it take to see results from marketing?
Honestly? It depends what you’re doing. Paid ads can show results within days if the campaign is set up properly. Organic marketing, content, SEO, social, it all takes longer, usually three to six months before it builds real momentum. The important thing is knowing which approach fits your timeline and budget, and not spending money on tactics that won’t pay off in your timeframe. That’s exactly what we talk through on the discovery call.
I’ve worked with big brands, small brands, and everything in between
FMCG (Food) | Interior Designers | Landscape Contractors | Pet Care Manufacturers | Gastro Pubs | Event Bars | Copywriting Agency | Coaches | Interior Design Agency | Reflexologists | Reiki Healers | Chiropractors | Vitamin & Supplements | Kitchen Supplier | PR Agency | Networking | Glamping Sites | Motorsport Engineers | Dog Trainers | Youth Club | Mindfullness Teachers
From the blog – the bit where I share what I’ve learned so you don’t have to figure it out the hard way
How do I find my target market?
A practical guide for small businesses and solo founders Finding your target market means working out which group of people has the problem you solve, feels it enough to pay for a fix, and can actually be reached by you. It's a process of evidence and testing, not a...
Is professional photography worth it for a small business?
Yes. If you’ve got a bit of budget spare for your business, professional photography is one of the best things you can spend it on. Good photos make your business look credible and established the moment someone lands on your website, they work across every channel...
How do I use my Google Business Profile to get more clients?
You set it up once. Maybe you added a logo. Maybe you verified it and then you never opened it again. Don't worry, we've all done it, including me. The truth is though, that for solo founders, your Google Business Profile isn't a 'nice to have' sitting quietly in the...
Ready to feel good about your marketing again?
Book a free 20-minute discovery call. No pressure. No pitch. Just an honest conversation about what you actually need.