Website design by a marketer

I take the time to understand your market, your business and what you want visitors to do. Then I build a site, on your platform, that gets found and brings in enquiries.

Built by a marketer ✦ Strategy led, not just pretty ✦ Built to be found ✦ Content your clients want to read ✦ Built on your platform ✦ Websites that you own ✦ Built by a marketer ✦ Strategy led, not just pretty ✦ Built to be found ✦ Content your clients want to read ✦ Built on your platform ✦ Websites that you own ✦

Beautiful websites are everywhere. Ones that actually bring in enquiries? A bit rarer.

The difference is strategy, baked in from the start. Before a pixel goes on the page, I work out who your site is for, what they need to hear and what you want them to do. The pretty bit comes after.

You’re not buying a website builder. You’re getting a marketer to build your website, the way we did it in marketing agencies.

Website Build

A multi-page website you can be proud of, built on the platform that suits you, with structure that guides people exactly where you want them to go. Strategy-led with your clients firmly in mind, built to convert, set up to be found on Google, and handed over so it’s properly yours to run.

Prices from £1295.

Let's discuss your site!

Single Page

Just getting going? You don’t need eight pages, start with one page that you’re proud to share and grow when you’re ready. A single, scrolling home page that says who you are, what you do, and why you’re the one to help.

Prices from £450.

this sounds perfect for me right now

Want your strategy, content and ads sorted alongside your website?

The Launch Mix sets the whole lot up for you over three months.

tell me about the launch mix

What you get when a marketer builds your website

The same process we used to build websites in marketing agencies, made for small businesses.

Your ideal client understood

Before anything is designed, I take time to understand your market, your competitors and your customers: who they are, what they’re looking for and why they’d choose you.

Content your clients actually want to read

Words written around your customers’ questions, not a list of everything you do. Clear, honest and in your voice.

Your business clearly positioned

What makes you different, said in the first few seconds, so the right people know straight away they’re in the right place.

Built to be found everywhere

Your website will be built with SEO and AI at the forefront, the structure will be set up for Google and AI search from day one, along with your Google Business Profile. your voice.

A clear job for every visitor

We decide together what you want visitors to do, whether that’s book, call, buy or enquire, and every page leads them there, on a phone as well as a laptop.

Built on your platform

WordPress, Shopify, Wix or Squarespace. Already on one you love? I’ll build on that. Not sure? I’ll help you choose. The software matters less than the thinking behind it, and that comes with every site I build.

Some of the websites, and brands, that I’m proud of

A simple tried and tested process

The same process we used to build websites in marketing agencies, made for small businesses.

Kickstart Call

We meet online and chat through everything you need: your customers, the platform you’re on or want to use, designs you love and hate, images, copy and everything in between.

Strategy and Content

I research your market, your competitors and your customers, then plan the pages and the words around what you want visitors to do. You take a look and give me your feedback.

Design and Build

We build your site on your platform in 3 stages, with the SEO set up as we go, so you can see it taking shape. You feed back your changes and we finalise the site.

Launch and Handover

We launch your site, make sure Google can find it, and provide training so you can make changes to your website with confidence!

Client feedback, the bit where other people

do the talking

“I loved working with Gini on my website, logo, and branding. She really listened, understood my vision and transformed it into something that feels truly “me.” She kept momentum through each stage of the process, supporting me with clear instructions on what she needed and by when. The whole process was enjoyable and collaborative and I’m so happy with what we created together. I can’t recommend Gini highly enough”

Michelle Kaye

Mindfully Stronger, Landing page and full brand

“Gini has just completed my new website and I couldn’t be happier. She is fantastic to work with – organised, creative, on time with deadlines and professional. I have enjoyed our calls and I’m so pleased with my new website! I would definitely recommend choosing Gini if you’re looking for a new website. Thanks Gini!”

Victoria Finch

Yogi's Dog Training, Full website redesign

“Gini has built two websites for me, demonstrating a keen understanding of brand, objectives and messaging for both.
She makes useful suggestions without compromising the goals and is always happy to adapt if necessary.
A skilled designer, Gini brings an engaging and personal approach to projects and is always a pleasure to work with.
Highly recommended.”

Richard Smith

Specialist Communications Client, Landing page design

read my 5 star google reviews!

I’m Gini, I’ve spent 20 years working out which bits of marketing actually matter

Big-brand FMCG, healthcare, award-winning agencies, I’ve worked on campaigns with big budgets and ones fuelled by sheer optimism. I’m CIM Postgraduate trained and I started GiniB Digital because the best marketing thinking shouldn’t only be available to people who already know all the answers.

The bit I love most? When you get a strategist, an SEO savvy marketer and a designer rolled into one slightly overexcited person to build your website. That means your site won’t just look great, it’ll be built around the right message, the right audience, and what you actually need it to do.

learn more

A few things people usually ask before getting in touch.

How much does a website cost?

You will find a ‘from’ price on each package above, so you’ve got a sense of where things start. Every project’s a little different though, so the final figure depends on what you actually need, and I’ll always be upfront about that before anything begins. Easiest way to get a proper feel is a free discovery call. No commitment, no invoice, just a chat.

How long does it take?

Most full website projects take 4–6 weeks from start to launch. Landing pages can move faster. Honestly, it usually depends on how quickly content comes together — that’s the bit that takes longest, and I’ll help you with that.

Which platform should my website be on?

Whichever suits your business. Shopify is brilliant if you’re selling products, Squarespace and Wix are easy to update yourself, and WordPress gives you the most flexibility as you grow.

Already on one? I’ll build on that. Not sure? We’ll work it out on the discovery call, and I’ll tell you honestly which I would choose for you. If you go with WordPress, I offer hosting and management packages too.

What makes your websites different?

You’re getting a marketer, not just a web designer. Most websites get built the other way round: design first, then words squeezed in at the end. I start by getting to know your market, your business and what you want visitors to do.

Then I write the content around what your customers want to know, set up the SEO so you can be found, and design a site that makes it easy for them to get in touch. It’s how websites are built in marketing agencies, and it works, time and time again.

Will my website show up on Google?

Every site I build has the SEO basics done properly: page titles, descriptions, headings, image names and a sitemap, plus Google Search Console and your Google Business Profile linked up.

Nobody can honestly promise page one, and anyone who does should worry you. But your site will be built so Google and AI search understand what you do and where, and I’ll show you what to do next to keep climbing.

Will I be able to update it myself?

Yes, that’s the whole point. I build on the platform that suits you, whether that’s WordPress, Shopify, Wix or Squarespace, so you get a site you can actually manage without having to email me every time you want to change a comma. Every project includes a handover session so you know how to use it.

Do I need to be based near Tunbridge Wells?

Not at all. I’m based in Tunbridge Wells and love working with businesses across Kent, but I work with clients across the UK, fully remotely. Calls, feedback sessions and handover all happen online. Location doesn’t matter, fit does.

I’ve worked with big brands, small brands, and everything in between

From the blog – the bit where I share what I’ve learned so you don’t have to figure it out the hard way

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