The Marketing Mix Lab
The 8-week marketing programme for small business owners who want clarity, not more overwhelm.
A marketing course that fits around real life
8 weeks of practical, no-faff marketing support you can actually get stuck into, for small business owners across Kent, East Sussex with live group sessions and peer networking built in.
Small group of awesome small business owners
8 weeks
Weekly live Q&A calls
Pre-recorded lessons
£250
Let’s be honest, marketing can suck the joy out of running a business
You post and hear nothing, the advice all contradicts itself, and eventually you just quietly avoid it. It’s not you. Nobody ever explained it in a way that made sense.
That’s what the Lab fixes. We break marketing into simple ingredients you can mix to suit your business, a safe space to experiment, learn fast, and finally think, “Ohhh… right. I get it now.” It’s for you if you’ve launched (or are about to), you’re tired of guessing, and you want marketing to fit around real life, not take it over.
What the current cohort are saying…
This course is amazing! The flow from one module to the next works really well, the bite-sized videos make it so manageable. Gini articulates herself so well, it’s easy to follow and everything makes sense. It feels like she’s sat right next to you. I’ve come away feeling so much more confident in my marketing and ready to go out there and do it!
I am halfway through Gini’s Marketing Mix Lab and I have learnt so much already. The course has given me the confidence and skills to put my business out there after feeling completely overwhelmed and confused for the last year. The content is explained clearly and in bite sized chunks so you don’t feel overwhelmed. I have also loved our weekly calls with other business owners on the course to share ideas and insights for each other. I can’t wait for the final few weeks, this course is the perfect platform to finally get your business rolling.
Thanks Gini, this course is ace! I love the videos and the weekly calls are great to meet other small businesses as well as ask questions!
Gini, this is so so helpful this course, literally you are opening my eyes to a million and one things. I’ve been trying to flitting around trying to fit in lots of holes and I’m not, I need to just hone down on one and focus.
You are bloody brilliant and so knowledgeable; this is such a helpful offering for small businesses.
Hi I’m Gini…
Founder of GiniB Digital and your guide inside the Lab. With 20 years of marketing experience across FMCG, healthcare and agencies, a CIM postgraduate qualification, and my own micro businesses to run, I don’t teach from a whiteboard. I’m in it alongside you.
Inside the Lab you get no jargon, no overwhelm, no ‘watch and hope for the best.’ Just clear explanations that make sure you understand the why, not just the what, grounded in what’s actually doable for a real business with a real life attached.
My favourite moment? When it all clicks. I built The Marketing Mix Lab so that moment happens for you.
What will you learn in The Marketing Mix Lab?
The programme is structured in 3 key phases:
FOUNDATION
Your goals, audience, messaging and brand positioning
VISIBILITY
Platforms, content strategy, SEO and systems
GROWTH
Selling, email, visibilty planning and trends
What will we cover each week?
Where are you now and where do you want to be?
Take stock of where you are right now, your time, energy, strengths and goals, and get clear on what your marketing actually needs to do right now, using AI to unblock ideas and make planning easier.
A deep dive on your ideal clients
Usng a well-known marketing exercise, building customer personas, get to know who your ideal clients really are and how they tick, so your decisions come from real insight rather than guesswork.
Brand messaging and clarifying your offer
Get clear on what you do, who it’s for, and how to say it in a way that sounds like you, with simple offers people instantly understand.
Content that doesn’t take over your life
Plan content that’s manageable, useful and quick to create, with simple systems and AI so you’re not reinventing the wheel every week.
Social media without the burnout
Work out what’s actually worth your time on social media, set a routine you can stick to, and learn when paid ads make sense.
Your website and getting found online (simply)
Make sure your website is clear, easy to use and easy to find, with simple SEO, Google setup, and getting seen on AI search.
Email that actually works
Set up a simple email sign-up and welcome sequence with no tech overwhelm, plus AI to make writing quicker and easier.
Traditional marketing, confident selling and your next six months
Bring it all together, PR, networking, traditional marketing and selling that feels natural, not pushy, and leave with a clear 6-month plan and a real sense of how far you’ve come.
Here’s what the current cohort think of The Marketing Mix Lab
Enlightening, encouraging and fun!
Nurturing and inspirational
Supportive and informative
Insightful and engaging
How does it work?
Most micro business owners are juggling other commitments, so the Lab is built to fit around real life, with proper support, feedback and connection along the way.
The learning
8 weeks of structured, pre-recorded video lessons you can watch in your own time
A one-hour live call each week with Gini and your cohort, ask questions, get experienced feedback, and talk things through
The support and community
A private WhatsApp group with your cohort, where Gini answers questions and gives feedback between calls
1:1 opportunities and networking with fellow small business owners to build real relationships
Lifetime access to all materials and future updates
FAQ‘s
Do I need a website to take The Marketing Mix Lab?
No, we will show you how to use the tools available if you do have a website, but there are other options to get your brand noticed. There are other platforms like Google and Substack if you’re not ready for a full site yet.
Who is this for?
The Marketing Mix Lab is perfect for:
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Micro business owners and solo entrepreneurs, therapists, coaches, reflexologists, photographers, VAs, interior designers, wellness practitioners and creatives, across Tunbridge Wells, Sevenoaks, Tonbridge, Kent and East Sussex
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Anyone building a business around family life or pivoting careers
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Business owners who want clarity and confidence without the overwhelm
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People who value local connections and prefer learning with others nearby
Most of my clients come through word-of-mouth recommendations from other local business owners who’ve been through the programme. If someone you trust has mentioned The Marketing Mix Lab, you’re in the right place.
Will this help me if I don't like social media?
Yes! There’s more to marketing your business than just social media. Together we will pick the platforms that work best for your brand, so you can just choose to use that platform (if you wish!).
How much time do I need each week?
About 1–2 hours for the lesson and the optional live call. Everything is recorded and yours to revisit.
What if I'm not techy?
You don’t need to be a whizz, but you do need access to a computer and the basics of navigating online tools. The Lab is built with beginners in mind, and we include simple toolkits and step-by-step support to help you along the way.
When will the group call be held?
The calls are a really valuable part of the Lab, so we take care to arrange them around the group.
Dates and times will be agreed together, with a mix of daytime or evening options where possible. We stay flexible throughout the 8 weeks to make sure everyone has the opportunity to attend as many sessions as possible.
Is there a marketing course in Kent or East Sussex with networking for small business owners?
Yes, The Marketing Mix Lab runs online and is open to small business owners across Kent and East Sussex. As well as pre-recorded lessons, every cohort gets a weekly live Q&A call with Gini and a private WhatsApp group, so you’re genuinely learning alongside other local business owners rather than working through it alone. It’s one of the few online marketing programmes that builds real peer connection into the course structure.
Happy clients…
Join The Marketing Mix Lab £250
The May cohort is now well underway, with a wonderful group of women who are cheering each other along.
The next cohort starts in September – enroll today!
Not got your branding sorted yet? No problem.
If you’re reading this thinking “I would love to do the course, but my brand’s a bit… all over the place,” don’t worry.
I’ve got you covered with The Brand Fizz Kit, a complete logo and website package designed specifically for micro businesses who want to look professional from day one.
You’ll get a brand you’re actually proud to share, clear colours and fonts, a simple landing page that works, and even hosting sorted for you. No stress, no faff, just a beautiful design and a brand you can confidently put out into the world.
Want to go deeper?
Sometimes you just need focused, one-to-one time to untangle a specific issue, talk through a tricky decision, or get expert eyes on what you’re doing. That’s exactly what Focus The Fizz is for.
It’s a one-hour 1:1 session where you bring the question, the challenge, or the “I’m not quite sure what to do next,” and we spend the time getting you clear, unstuck, and moving forward with confidence. No programme, no commitment – just focused support exactly when you need it.
Want to feel good about your marketing again?
Calm marketing clarity for micro business owners who want confidence and traction, without overwhelm or hype.
Get in touch!