The Marketing Mix Lab
This is where marketing stops feeling scary and starts making sense.
Marketing you can actually play with
For small businesses in Tunbridge Wells, Tonbridge, Sevenoaks & Kent
The Marketing Mix Lab brings together small business owners from across the Kent and East Sussex counties for 8 weeks of practical, no-faff marketing support you can actually get stuck into. And here’s the thing – this isn’t one of those courses where you watch 47 videos in your pyjamas and hope something sticks. It’s a proper local community of micro business owners learning together, cheering each other on, and having actual conversations on our weekly live Q&A calls.
Whether you’re working from your kitchen table in Tunbridge Wells, juggling school runs in Sevenoaks, or building something brilliant from a village somewhere in Kent, this programme fits around real life. Plus, you get to meet other local business owners who actually get what you’re going through. And let’s be honest, that’s worth its weight in gold.
Let’s be honest, marketing can suck the joy out of running a business
Do you:
- post something and hear… nothing
- feel like you should understand this by now
- get overwhelmed by advice that contradicts itself
- start with good intentions, then quietly avoid marketing altogether
It’s not because you’re bad at marketing. Actually, it’s because no one ever explained it in a way that actually made sense.
That’s exactly what The Marketing Mix Lab is here to fix.
A hands on space for real humans
The Marketing Mix Lab is where we:
- break marketing down into simple ingredients
- mix them together in ways that suit your business
- test things out without fear
- build confidence by doing
So think of it as a safe space to experiment, learn fast, and finally think
“Ohhh… right. I get it now.”
The Marketing Mix Lab is for you if:
- You’ve launched (or are about to) and want your marketing to actually work
- Understanding the ‘why’ behind marketing matters more to you than copying trends
- You’re tired of guessing
- Marketing needs to fit around real life, not take it over
- You’d actually like to enjoy learning this stuff (imagine that!)
What the current cohort are saying…
I am halfway through Gini’s Marketing Mix Lab and I have learnt so much already. The course has given me the confidence and skills to put my business out there after feeling completely overwhelmed and confused for the last year. The content is explained clearly and in bite sized chunks so you don’t feel overwhelmed. I have also loved our weekly calls with other business owners on the course to share ideas and insights for each other. I can’t wait for the final few weeks, this course is the perfect platform to finally get your business rolling.
You are bloody brilliant and so knowledgeable, this is such a helpful offering for small businesses!
Thanks Gini, this course is ace! I love the videos and the weekly calls are great to meet other small businesses as well as ask questions!
Gini, this is so so helpful this course, literally you are opening my eyes to a million and one things. I’ve been trying to flitting around trying to fit in lots of holes and I’m not, I need to just hone down on one and focus.
Hi I’m Gini
I’m Gini, founder of GiniB Digital and your guide inside The Marketing Mix Lab.
With over 20 years of marketing experience across FMCG, healthcare, and agencies, plus CIM Postgraduate training, I’ve built brands, launched products, and developed strategy for businesses of all sizes. I’ve also trained in social media management, Google Ads, and Facebook Ads (CPD accredited), and managed 30+ client accounts across organic and paid social.
But here’s what matters most: I’m not just a marketer who teaches. I’m a micro business owner who does. I run GiniB Digital and Scrummy Cream, which means I’m navigating the exact same challenges you are, limited time, limited budget, and the pressure of making every decision count. I don’t teach from a whiteboard. I teach from experience, and I’m still in it.
Inside The Marketing Mix Lab, you get no jargon, no overwhelm, no “watch and hope for the best.” Just clear explanations that make sure you understand the why, not just the what, grounded in what’s actually doable for a real business with a real life attached.
My favourite moment? When it all clicks. I built The Marketing Mix Lab so you can understand marketing without needing a degree, a big team, or a lie down afterwards. I would love to welcome you in.
What will you learn in The Marketing Mix Lab?
The programme is structured in 3 key phases:
FOUNDATION
Your goals, audience, messaging and brand positioning
VISIBILITY
Your platforms, content strategy, SEO and systems
GROWTH
Selling, email, visibility planning and 2026 trends
What will we cover each week?
Foundation stage
Week one
Where are you now and where do you want to be?
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Take stock of your time, energy, and what you’re working with
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Spot what’s helping you, what’s holding you back, and where the opportunities are
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Set clear, realistic goals (no pressure to do everything)
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Get clear on what marketing actually needs to do right now
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Use AI to unblock ideas and make planning easier
Week two
A deep dive on your ideal clients
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Who are your clients and who do you want them to be?
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Understand how your ideal clients really tick
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Sense-check your ideas, offers, and content before you spend loads of time on them
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Use real information (not guesswork) to guide your decisions
Week three
Brand messaging and clarifying your offer
- Get clear on what you do and who it is for
- Convey this in a way that sounds like you
- Simplify your offers so they’re easy to understand
- Stop over-explaining or under-selling
- Sense-check your messaging with simple tools
Visibility stage
Week four
Content that doesn’t take over your life
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Understand how people find and choose you
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Plan content that feels manageable and useful
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Stop reinventing the wheel every week
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Save time with simple tools and systems
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Use AI to make content quicker and easier
Week five
Social media without the burnout
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Understand what’s worth doing on social media right now
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Set a posting routine you can actually stick to
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Create content without exhaustion or pressure
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Learn the basics of ads, and when they make sense for you
Week six
Your website and getting found online (simply)
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Make sure your website is clear and easy to use
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Learn simple SEO so people can find you
- Learn how to get on AI search
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Get set up properly on Google
-
Focus on what actually matters for your business
Growth stage
Week seven
Email that actually works
-
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Build a simple email sign-up that makes sense
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Set up your emails without tech overwhelm
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Welcome new subscribers in a friendly, confident way
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Use AI to make writing emails quicker and easier
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Week eight
Traditional marketing, confident selling and your next six months
- Know where your time and money will have the biggest impact
- Use leaflets, networking, PR and events effectively
- Get your business featured – PR opportunities
- Sell with confidence — practical approaches that feel natural, not pushy (no awkwardness, no pressure)
- Explore podcasts and speaking opportunities
- Build a clear, realistic 6-month marketing plan
- Celebrate how far you’ve come
Here's what the current cohort think of The Marketing Mix Lab!
Enlightening, encouraging and fun!
Nurturing and inspirational
Supportive and informative
Insightful and engaging
How does it work?
We appreciate many micro business owners are working around other commitments, so we’ve made The Marketing Mix Lab as accessible as possible for you, whilst also ensuring elements of 121 opportunities and networking with fellow small business owners.
The learning
8 weeks of structured, pre-recorded video lessons
One hour video call each week with Gini and your cohort to ask questions and get experienced feedback
The support and community
Private WhatsApp group with your cohort where Gini will answer questions and provide feedback.
Network with other small business owners to build relationships and share learning.
Lifetime access to materials and future updates.
FAQ’s
We’ve tried to cover everything here, but please do send us an email if you have any further questions!
Do I need a website to take The Marketing Mix Lab?
No, we will show you how to use the tools available if you do have a website, but there are other options to get your brand noticed. There are other platforms like Google and Substack if you’re not ready for a full site yet.
Who is this for?
The Marketing Mix Lab is perfect for:
- Micro business owners and solo entrepreneurs across Tunbridge Wells, Sevenoaks, Tonbridge and Kent
- Anyone building a business around family life or pivoting careers
- Business owners who want clarity and confidence without the overwhelm
- People who value local connections and prefer learning with others nearby
Most of my clients come through word-of-mouth recommendations from other local business owners who’ve been through the programme. If someone you trust has mentioned The Marketing Mix Lab, you’re in the right place.
Will this help me if I don't like social media?
Yes! There’s more to marketing your business than just social media. Together we will pick the platforms that work best for your brand, so you can just choose to use that platform (if you wish!).
How much time do I need each week?
About 1–2 hours for the lesson and the optional live call. Everything is recorded and yours to revisit.
What if I'm not techy?
You don’t need to be a whizz, but you do need access to a computer and the basics of navigating online tools. The Lab is built with beginners in mind, and we include simple toolkits and step-by-step support to help you along the way.
When will the group call be held?
The calls are a really valuable part of the Lab, so we take care to arrange them around the group.
Dates and times will be agreed together, with a mix of daytime or evening options where possible. We stay flexible throughout the 8 weeks to make sure everyone has the opportunity to attend as many sessions as possible.
Happy clients…
Gini took the time to understand my business needs and challenges, therefore providing some valuable ideas and insight. An extremely professional, insightful and useful training course that I would highly recommend.
Not only does Gini really know her stuff, she’s fun to work with too. I found the training invaluable and I’ve put into practice some of her suggestions. I’m excited to see my business grow. I’d highly recommend Gini’s services.
Ready for marketing to finally click?
Come into the Lab. Try things out. Build your confidence.
Join The Marketing Mix Lab £250
We’re just off to celebrate that the February’s cohort is now complete! The next cohort starts in April, so if you’d like to be first to know when doors open, join the Fizz Your Brand newsletter below. No spam. Just the good stuff. (pass your glass!)
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Not got your branding sorted yet? No problem.
If you’re reading this thinking “I would love to do the course, but my brand’s a bit… all over the place,” don’t worry.
I’ve got you covered with The Brand Fizz Kit, a complete logo and website package designed specifically for micro businesses who want to look professional from day one.
You’ll get a brand you’re actually proud to share, clear colours and fonts, a simple landing page that works, and even hosting sorted for you. No stress, no faff, just a beautiful design and a brand you can confidently put out into the world.
Want to go deeper?
Sometimes you just need focused, one-to-one time to untangle a specific issue, talk through a tricky decision, or get expert eyes on what you’re doing. That’s exactly what Focus The Fizz is for.
It’s a one-hour 1:1 session where you bring the question, the challenge, or the “I’m not quite sure what to do next,” and we spend the time getting you clear, unstuck, and moving forward with confidence. No programme, no commitment – just focused support exactly when you need it.
Want to feel good about your marketing again?
Calm marketing clarity for micro business owners who want confidence and traction, without overwhelm or hype.
Get In Touch
Have a question or need support? Fill in the form below and our team will reply within 24 hours.
Email Us
hello@ginibdigital.com