by Gini Bailey | Apr 13, 2026 | Brand
Why stepping away is the most productive thing you can do I want to tell you something before we get into this post: I’m not here as I write this. I scheduled this to go out while I’m on holiday. And doing that, genuinely stepping away and trusting that...
by Gini Bailey | Apr 6, 2026 | Brand, Email marketing, Google business profile, Social Media, Top Tips
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
by Gini Bailey | Mar 30, 2026 | Email marketing, Google business profile, Social Media, Top Tips
Because money is tight (I totally understand!) Let’s not dress it up. A lot of small businesses are struggling right now. Costs are up. Clients are taking longer to make decisions. And every new subscription you’re considering feels like a bigger deal than...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Brand, Celebrating local micro brands
Some life pivots aren’t planned.They often come after a period of exhaustion, reflection, or that quiet feeling that the life you’re living just isn’t quite aligned anymore. That was the case for Michelle. Burnout became the turning point After years working as an...
