by Gini Bailey | Oct 14, 2026 | Uncategorized
Yes. If you’ve got a bit of budget spare for your business, professional photography is one of the best things you can spend it on. Good photos make your business look credible and established the moment someone lands on your website, they work across every channel...
by Gini Bailey | Sep 8, 2026 | Brand, Ideal clients, Messaging
Let me let you in on a huge secret. Marketing isn’t hard. Genuinely. But it does take time. And I mean that honestly, even doing this for a living, a single social post takes me about an hour. An email, about the same. A blog, a couple of hours. And that’s...
by Gini Bailey | Jul 8, 2026 | Brand, Celebrating local micro brands, Sales, Social Media, Top Tips, Uncategorized
You love what you do. You just can’t bear to put yourself out there. If you’re a holistic therapist, a designer, an artist, a photographer, a solo founder doing your thing because you genuinely love it, this is for you! You started your business because...
by Gini Bailey | Jul 6, 2026 | Google ads, Google business profile
You set it up once. Maybe you added a logo. Maybe you verified it and then you never opened it again. Don’t worry, we’ve all done it, including me. The truth is though, that for solo founders, your Google Business Profile isn’t a ‘nice to...
by Gini Bailey | Jun 29, 2026 | Brand, Digital ads, Email marketing, Google ads, Google business profile, PR, Social Media, Website
You know that feeling when you’re doing all the marketing, posting, emailing, tweaking the website, thinking about ads, and it still feels like nothing’s quite landing? Most people decide that means they need to do more. A new platform. A bigger push. Another thing on...
