by Gini Bailey | May 18, 2026 | Top Tips, Website
And what that means for you as a small business owner Last week I had a conversation with a small business owner who’d been on one of the big-name website builders for three years. Every time she wanted to add a feature, the price went up. Every time she wanted...
by Gini Bailey | May 11, 2026 | Social Media, Website
A friend messaged me at eleven o’clock one Tuesday night with three words… ‘My account’s gone.’ She’d been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of...
by Gini Bailey | May 6, 2026 | Email marketing, Google business profile, Top Tips, Website
Is my website any good? A five-minute test you can do today… ‘Is my website any good?’ is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is ‘well there could...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....
