by Gini Bailey | Jul 8, 2026 | Brand, Celebrating local micro brands, Sales, Social Media, Top Tips, Uncategorized
You love what you do. You just can’t bear to put yourself out there. If you’re a holistic therapist, a designer, an artist, a photographer, a solo founder doing your thing because you genuinely love it, this is for you! You started your business because...
by Gini Bailey | Jun 29, 2026 | Brand, Digital ads, Email marketing, Google ads, Google business profile, PR, Social Media, Website
You know that feeling when you’re doing all the marketing, posting, emailing, tweaking the website, thinking about ads, and it still feels like nothing’s quite landing? Most people decide that means they need to do more. A new platform. A bigger push. Another thing on...
by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 10, 2026 | Brand, Messaging, Sales
A while ago I sat down with a client who’d just had a beautiful new website built. She had worked on her colours, her photography, her copy. She was proud of it. Rightly so. Then she asked her sister to take a look. The first thing her sister said was, ‘Oh...
by Gini Bailey | Jun 5, 2026 | Brand, Messaging, Word of mouth
I had a conversation with a client a few months ago that’s stayed with me. She had just had a new logo made. Really lovely, clean, considered, the right colours. She was excited. And then she said something that stopped me in my tracks. ‘Now I’ve got...
