by Gini Bailey | Jul 8, 2026 | Brand, Celebrating local micro brands, Sales, Social Media, Top Tips, Uncategorized
You love what you do. You just can’t bear to put yourself out there. If you’re a holistic therapist, a designer, an artist, a photographer, a solo founder doing your thing because you genuinely love it, this is for you! You started your business because...
by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 10, 2026 | Brand, Messaging, Sales
A while ago I sat down with a client who’d just had a beautiful new website built. She had worked on her colours, her photography, her copy. She was proud of it. Rightly so. Then she asked her sister to take a look. The first thing her sister said was, ‘Oh...
by Gini Bailey | Jun 3, 2026 | Brand, Messaging, Sales, Top Tips
In 1998, three friends took a stack of smoothies to a music festival. They couldn’t afford a proper stall, so they made one out of wood. They put up a sign that read ‘Should we give up our jobs to make these smoothies?’ and underneath it they placed...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
