by Gini Bailey | Jul 6, 2026 | Google ads, Google business profile
You set it up once. Maybe you added a logo. Maybe you verified it and then you never opened it again. Don’t worry, we’ve all done it, including me. The truth is though, that for solo founders, your Google Business Profile isn’t a ‘nice to...
by Gini Bailey | Jun 29, 2026 | Brand, Digital ads, Email marketing, Google ads, Google business profile, PR, Social Media, Website
You know that feeling when you’re doing all the marketing, posting, emailing, tweaking the website, thinking about ads, and it still feels like nothing’s quite landing? Most people decide that means they need to do more. A new platform. A bigger push. Another thing on...
by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by Gini Bailey | May 6, 2026 | Email marketing, Google business profile, Top Tips, Website
Is my website any good? A five-minute test you can do today… ‘Is my website any good?’ is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is ‘well there could...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
by Gini Bailey | Apr 6, 2026 | Brand, Email marketing, Google business profile, Social Media, Top Tips
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
