by Gini Bailey | Apr 6, 2026 | Brand, Email marketing, Google business profile, Social Media, Top Tips
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
by Gini Bailey | Mar 30, 2026 | Email marketing, Google business profile, Social Media, Top Tips
Because money is tight (I totally understand!) Let’s not dress it up. A lot of small businesses are struggling right now. Costs are up. Clients are taking longer to make decisions. And every new subscription you’re considering feels like a bigger deal than...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....
by GiniAdmin | May 16, 2025 | Brand, Top Tips
Do these 5 things today to get your brand noticed! Ok, maybe not all today – it will take longer than that. If you’re invested in your brand and you want it to be a success, these top 5 tips will help you succeed. If you take your brand seriously, so will...
by GiniAdmin | Feb 19, 2025 | Brand, Top Tips
I’ve seen three recessions in my 18 years marketing career. Each one brought uncertainty, cutbacks, and a tendency for businesses to shrink their marketing efforts. When times are tough, the marketing budget is often the first to go. Here’s 4 reasons...
