by Gini Bailey | Jul 8, 2026 | Brand, Celebrating local micro brands, Sales, Social Media, Top Tips, Uncategorized
You love what you do. You just can’t bear to put yourself out there. If you’re a holistic therapist, a designer, an artist, a photographer, a solo founder doing your thing because you genuinely love it, this is for you! You started your business because...
by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by GiniAdmin | Jun 10, 2026 | Top Tips, Website
Which is right for your small business? It’s one of the questions I get asked most often, usually by someone who’s been putting off building a website for six months because they can’t work out where to start. Squarespace. Wix. WordPress. They all...
by Gini Bailey | Jun 3, 2026 | Brand, Messaging, Sales, Top Tips
In 1998, three friends took a stack of smoothies to a music festival. They couldn’t afford a proper stall, so they made one out of wood. They put up a sign that read ‘Should we give up our jobs to make these smoothies?’ and underneath it they placed...
by Gini Bailey | May 18, 2026 | Top Tips, Website
And what that means for you as a small business owner Last week I had a conversation with a small business owner who’d been on one of the big-name website builders for three years. Every time she wanted to add a feature, the price went up. Every time she wanted...
