by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 5, 2026 | Brand, Messaging, Word of mouth
I had a conversation with a client a few months ago that’s stayed with me. She had just had a new logo made. Really lovely, clean, considered, the right colours. She was excited. And then she said something that stopped me in my tracks. ‘Now I’ve got...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....
