Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.

Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.

Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...

Google ads – a new course!

What seems like a bazillion years ago now, I ventured into studying the CIM post-grad. I naively thought that would be that, and I could happily apply all my knowledge from the course in my career and didn’t think I would need to study again – how...
Google ads or Meta ads

Google ads or Meta ads

Paid ads. What’s the difference? Although I’ve only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you’re looking for something in particular, so you already know what you’re...