This month, Gini B Digital turned two.
Which apparently means it’s officially a toddler. Just learning to walk, full of opinions, occasionally falls over, and absolutely should not be trusted near anything expensive without supervision.
Honestly? That feels about right.
When I started Gini B Digital, I didn’t have a huge master plan. I had experience, a love of strategy and design, and a strong feeling that small businesses deserved marketing support that felt calm, honest and genuinely useful — not overwhelming, shouty or full of jargon.
Two years in, the business has found its feet (sometimes confidently, sometimes a little wobbly).
I’ve worked with
yoga teachers and engineers, interior designers and motorsport trainers, glamping sites, dog trainers, agencies, schools, landscapers, coaches — and plenty of others in between. Every project has been different, which is both the joy of freelance life and the reason my to-do list has never once been tidy.
There’s been
exhibitions, networking events and meet-ups, think first steps in public, alongside strategy sessions, photoshoots, website builds, social media, ads and launches. Some days everything runs smoothly. Other days involve late-night laptop sessions and asking myself why something that “should take ten minutes” has taken an hour.
Freelance life
Much like a two-year-old, freelance life is rarely neat or predictable. There are moments of real momentum, moments of stubborn resistance, and regular reminders that progress doesn’t always look linear.
But it’s also creative, stretching and deeply rewarding.
Right now, I feel genuinely grateful, for the clients who’ve trusted me while the business has been finding its feet, the conversations that have shaped how I work, and for backing myself to build something that feels aligned (even if it’s still wearing metaphorical nappies).
Two years in. Walking (mostly). Growing fast. Very proud.
Here’s to year three.