by Gini Bailey | Apr 6, 2026 | Brand, Email marketing, Google business profile, Social Media, Top Tips
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
by Gini Bailey | Mar 30, 2026 | Email marketing, Google business profile, Social Media, Top Tips
Because money is tight (I totally understand!) Let’s not dress it up. A lot of small businesses are struggling right now. Costs are up. Clients are taking longer to make decisions. And every new subscription you’re considering feels like a bigger deal than...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....
by Gini Bailey | Feb 8, 2026 | Brand, Digital ads, Google ads, Social Media, Website
This month, Gini B Digital turned two. Which apparently means it’s officially a toddler. Just learning to walk, full of opinions, occasionally falls over, and absolutely should not be trusted near anything expensive without supervision. Honestly? That feels about...
by GiniAdmin | Dec 10, 2024 | Social Media, Top Tips
Remember This: Not every follower will like or comment on your post, but they are watching. People often read, absorb, and remember without engaging directly. Here’s an example Ever had someone mention a post of yours in real life, even though they didn’t like or...
