by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 10, 2026 | Brand, Messaging, Sales
A while ago I sat down with a client who’d just had a beautiful new website built. She had worked on her colours, her photography, her copy. She was proud of it. Rightly so. Then she asked her sister to take a look. The first thing her sister said was, ‘Oh...
by Gini Bailey | Jun 5, 2026 | Brand, Messaging, Word of mouth
I had a conversation with a client a few months ago that’s stayed with me. She had just had a new logo made. Really lovely, clean, considered, the right colours. She was excited. And then she said something that stopped me in my tracks. ‘Now I’ve got...
by Gini Bailey | Jun 3, 2026 | Brand, Messaging, Sales, Top Tips
In 1998, three friends took a stack of smoothies to a music festival. They couldn’t afford a proper stall, so they made one out of wood. They put up a sign that read ‘Should we give up our jobs to make these smoothies?’ and underneath it they placed...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
