by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....