What actually changes when solo founders have a proper marketing strategy

What actually changes when solo founders have a proper marketing strategy

by | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth

I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
What actually changes when solo founders have a proper marketing strategy

Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.

by | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth

Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...