by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
