by GiniAdmin | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by GiniAdmin | Jun 10, 2026 | Top Tips, Website
Which is right for your small business? It’s one of the questions I get asked most often, usually by someone who’s been putting off building a website for six months because they can’t work out where to start. Squarespace. Wix. WordPress. They all...
by GiniAdmin | Jan 14, 2026 | Celebrating local micro brands
Today’s Pivot & Shine feature is all about the incredible Caroline, a Reiki healer, yoga teacher and tarot card reader whose work is rooted in calm, intuition and genuine connection. From the moment I stepped into her beautiful garden retreat in...
by GiniAdmin | May 16, 2025 | Brand, Top Tips
Do these 5 things today to get your brand noticed! Ok, maybe not all today – it will take longer than that. If you’re invested in your brand and you want it to be a success, these top 5 tips will help you succeed. If you take your brand seriously, so will...
by GiniAdmin | Feb 19, 2025 | Brand, Top Tips
I’ve seen three recessions in my 18 years marketing career. Each one brought uncertainty, cutbacks, and a tendency for businesses to shrink their marketing efforts. When times are tough, the marketing budget is often the first to go. Here’s 4 reasons...
