Marketing that actually moves your business forward
Marketing Training | Paid Ads | Website Design
Some businesses need a website. Some need their ads to actually work. Some need marketing to finally make sense. Which one are you?
Meta Ads Management
Paid ads that pull their weight. I manage Meta campaigns for SMEs and growing businesses, from strategy and setup to ongoing optimisation and honest reporting. No jargon or mystery, just results you can actually see.
Website Design
From solo founders needing their first proper site to established businesses ready for a website that reflects their growth. I build websites that are clean, purposeful and built to convert. WordPress, strategy-led, and designed so you can actually use it.
Marketing Training
The Marketing Mix Lab is an 8-week small group programme where marketing finally makes sense. Built for solo founders, micro business owners and people building around real life. You’ll leave with clarity, confidence and an actual plan!
Some of the websites, ad campaigns and brands, that I’m quietly proud of
I’m Gini, I’ve spent 20 years working out which bits of marketing actually matter
I run GiniB Digital, a marketing consultancy in Tunbridge Wells. I work with solo founders, small businesses and growing SMEs, anyone who knows their marketing could be doing more, but isn’t sure what to do next.
Big-brand FMCG, healthcare, award-winning agencies, CIM Postgraduate trained. I’ve worked on launches with proper budgets and launches built on a prayer and a Google Doc. The tricky bit was always the same: most marketing advice is written for people who already know what they’re doing. Almost none of it is written for the rest of us, just trying to make good decisions without wasting time or money.
So I built GiniB Digital to fix that. Whether you’re a solo founder, a growing SME, or an agency needing a strategic pair of hands, I’m the calm voice telling you which bits matter, which bits you can ignore, and how to actually move things forward.
Client feedback, the bit where other people do
the talking
“Gini, this is so so helpful this course, literally you are opening my eyes to a million and one things. I’ve been trying to flitting around trying to fit in lots of holes and I’m not, I need to just hone down on one and focus”
Gini has just completed my new website and I couldn’t be happier. She is fantastic to work with – organised, creative, on time with deadlines and professional. I have enjoyed our calls and I’m so pleased with my new website! I would definitely recommend choosing Gini if you’re looking for a new website. Thanks Gini!
Working with Gini has been a pleasure. We needed someone who could quickly understand our client’s tone of voice and sector. Gini hit the ground running and brought great ideas to the table. Reliable, proactive, and easy to work with, she was a real asset to the freelance team.
The tricky bit is knowing where to start. So let’s answer that first.
Do I need to know which service is right for me before getting in touch?
Not at all, that’s what the discovery call is for. Most people come in knowing they want to grow, but not sure which lever to pull first. We’ll figure that out together, and I’ll always tell you if something isn’t right for where you are.
Can a marketing consultant work with businesses of any size?
Absolutely! The Marketing Mix Lab is built for solo founders and micro businesses finding their feet. Website builds and ads management work across the scale, from a one-person service business to an established SME with a proper budget. The discovery call is free and there’s no pressure either way.
Why isn't my marketing working?
This is the bit nobody tells you. Most marketing “not working” comes down to one of three things: the wrong audience, the wrong message, or the wrong channel and usually in that order. Before we talk tactics, we talk strategy. That’s what makes the difference.
Do I need to be based in Tunbridge Wells to work with you?
Not at all. I’m based in Tunbridge Wells and love working with local businesses across Kent, but most of what I do works just as well remotely. but most of what I do works just as well remotely. Discovery calls, strategy sessions and ads management all happen online, so I work with businesses UK-wide.
How long does it take to see results from marketing?
Honestly? It depends what you’re doing. Paid ads can show results within days if the campaign is set up properly. Organic marketing, content, SEO, social, it all takes longer, usually three to six months before it builds real momentum. The important thing is knowing which approach fits your timeline and budget, and not spending money on tactics that won’t pay off in your timeframe. That’s exactly what we talk through on the discovery call.
I’ve worked with big brands, small brands, and everything in between
FMCG (Food) | Interior Designers | Landscape Contractors | Pet Care Manufacturers | Gastro Pubs | Event Bars | Copywriting Agency | Coaches | Interior Design Agency | Reflexologists | Reiki Healers | Chiropractors | Vitamin & Supplements | Kitchen Supplier | PR Agency | Networking | Glamping Sites | Motorsport Engineers | Dog Trainers | Youth Club | Mindfullness Teachers
From the blog – the bit where I share what I’ve learned so you don’t have to figure it out the hard way
How small businesses can stand out with clear marketing
Small business marketing clarity is often the missing piece when you’re brilliant at what you do but still not getting chosen. I know. That’s uncomfortable. But here’s the truth for small businesses and micro brands… Your potential client doesn’t know you’re brilliant...
You don’t know your customer as well as you think you do
Very few can actually think like them. Here's a test. Close your eyes and picture your ideal client. Got them? Now tell me — not in general terms, but specifically — what kept them up at 3am last week. What have they already tried that didn't work? What do they tell...
Why marketing feels so overwhelming
(and how local business owners in Kent are finding their confidence) Can I tell you something a bit embarrassing? I run two businesses. I have over 20 years of marketing experience. I'm CIM postgraduate trained. And there have still been moments, sitting at my kitchen...
Ready to feel good about your marketing again?
Book a free 20-minute discovery call. No pressure. No pitch. Just an honest conversation about what you actually need.