WordPress website design that actually works as hard as you do
Clean purposeful sites strategically designed to convert
Beautiful websites are everywhere. Ones that actually bring in enquiries? A bit rarer.
The difference is almost always strategy, knowing who you’re talking to, what you want them to do, and the simplest way to get them there. That’s where every project I take on starts. The pretty bit comes after.
Website Build
A multi-page website you can be proud of, with structure that guides people exactly where you want them to go. Strategy-led with your clients firmly in mind, built to convert, and handed over so it’s properly yours to run.
Single Page
Just getting going? You don’t need eight pages, start with one page that you’re proud to share and grow when you’re ready. A single, scrolling home page that says who you are, what you do, and why you’re the one to help.
Some of the websites, and brands, that I’m quietly proud of
A simple tried and tested process
Kickstart Call
We meet on line, chat through all the elements you need, designs you love and hate, we chat images, copy and everything in between.
Strategy and Build
We craft you a beautiful website that showcases your true essence. You take a look and give me your feedback.
Design and Build
We build your site in 3 stages so you can see it taking shape. You feedback your changes and we finalise the site.
Launch and Handover
We launch your site and provide training so you can make changes to your website with confidence!
Client feedback, the bit where other people do the talking
“I loved working with Gini on my website, logo, and branding. She really listened, understood my vision and transformed it into something that feels truly “me.” She kept momentum through each stage of the process, supporting me with clear instructions on what she needed and by when. The whole process was enjoyable and collaborative and I’m so happy with what we created together. I can’t recommend Gini highly enough”
“Gini has just completed my new website and I couldn’t be happier. She is fantastic to work with – organised, creative, on time with deadlines and professional. I have enjoyed our calls and I’m so pleased with my new website! I would definitely recommend choosing Gini if you’re looking for a new website. Thanks Gini!”
“Gini has built two websites for me, demonstrating a keen understanding of brand, objectives and messaging for both.
She makes useful suggestions without compromising the goals and is always happy to adapt if necessary.
A skilled designer, Gini brings an engaging and personal approach to projects and is always a pleasure to work with.
Highly recommended.”
I’m Gini, I’ve spent 20 years working out which bits of marketing actually matter
Big-brand FMCG, healthcare, award-winning agencies, I’ve worked on campaigns with big budgets and ones fuelled by sheer optimism. I’m CIM Postgraduate trained and I started GiniB Digital because the best marketing thinking shouldn’t only be available to people who already know all the answers.
The bit I love most? When you hire me to build your website, you get a strategist and a designer rolled into one slightly overexcited person. That means your site won’t just look great, it’ll be built around the right message, the right audience, and what you actually need it to do.
A few things people usually ask before getting in touch.
How much does a website cost?
You’ll find a ‘from’ price on each package above, so you’ve got a sense of where things start. Every project’s a little different though, so the final figure depends on what you actually need, and I’ll always be upfront about that before anything begins. Easiest way to get a proper feel is a free discovery call. No commitment, no invoice, just a chat.
How long does it take?
Most full website projects take 4–6 weeks from start to launch. Landing pages can move faster. Honestly, it usually depends on how quickly content comes together — that’s the bit that takes longest, and I’ll help you with that.
Will I be able to update it myself?
Yes, that’s the whole point. I build on WordPress and Divi because they give you a site you can actually manage without having to email me every time you want to change a comma. Every project includes a handover session so you know how to use it.
Do I need to be based near Tunbridge Wells?
Not at all, that’s what the discovery call is for. I work with clients across the UK, fully remotely. Calls, feedback sessions and handover all happen online. Location doesn’t matter, fit does.
I’ve worked with big brands, small brands, and everything in between
FMCG (Food) | Interior Designers | Landscape Contractors | Pet Care Manufacturers | Gastro Pubs | Event Bars | Copywriting Agency | Coaches | Interior Design Agency | Reflexologists | Reiki Healers | Chiropractors | Vitamin & Supplements | Kitchen Supplier | PR Agency | Networking | Glamping Sites | Motorsport Engineers | Dog Trainers | Youth Club | Mindfullness Teachers
From the blog – the bit where I share what I’ve learned so you don’t have to figure it out the hard way
What actually changes when solo founders have a proper marketing strategy
I'm back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You're brilliant at...
Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.
Can I be honest with you for a minute? I've been in marketing for over 20 years. CIM postgraduate trained. I've built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business, Scrummy Cream....
Are you too reliant on social media to grow your small business?
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero - how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t. And...
Ready to feel good about your website again?
Book a free 20-minute discovery call. No pressure. No pitch. Just an honest conversation about what you actually need.