Gini B’s Blog

Our blog shares simple, practical marketing tips and insights to help your brand grow.

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You don’t know your customer as well as you think you do

You don’t know your customer as well as you think you do

Very few can actually think like them. Here's a test. Close your eyes and picture your ideal client. Got them? Now tell me — not in general terms, but specifically — what kept them up at 3am last week. What have they already tried that didn't work? What do they tell...

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Why marketing feels so overwhelming

Why marketing feels so overwhelming

(and how local business owners in Kent are finding their confidence) Can I tell you something a bit embarrassing? I run two businesses. I have over 20 years of marketing experience. I'm CIM postgraduate trained. And there have still been moments, sitting at my kitchen...

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GiniB Digital is 2 years old!

GiniB Digital is 2 years old!

This month, Gini B Digital turned two. Which apparently means it’s officially a toddler. Just learning to walk, full of opinions, occasionally falls over, and absolutely should not be trusted near anything expensive without supervision. Honestly? That feels about...

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Pivot and Shine: Ruth Gray

Pivot and Shine: Ruth Gray

Ruth’s Story There’s a certain kind of magic that happens when someone stops forcing their life to fit… and instead builds something that fits them. Ruth is one of those people. Formerly a teacher, Ruth never lost her love of sharing knowledge, guiding others, or...

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Pivot and Shine: Caroline Mays

Pivot and Shine: Caroline Mays

Today’s Pivot & Shine feature is all about the incredible Caroline, a Reiki healer, yoga teacher and tarot card reader whose work is rooted in calm, intuition and genuine connection.    From the moment I stepped into her beautiful garden retreat in...

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5 things you can do to get your brand noticed

5 things you can do to get your brand noticed

Do these 5 things today to get your brand noticed! Ok, maybe not all today - it will take longer than that. If you're invested in your brand and you want it to be a success, these top 5 tips will help you succeed. If you take your brand seriously, so will your...

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