And what that means for you as a small business owner
Last week I had a conversation with a small business owner who’d been on one of the big-name website builders for three years. Every time she wanted to add a feature, the price went up. Every time she wanted to change something properly, she had to ask a developer. The website she’d been paying for monthly wasn’t really hers.
That conversation is the reason I want to write this.
There are a lot of website builders out there
And honestly, most of them are fine. They’ve got their place. If you need a one-page site up tomorrow and never plan to grow it, some of the drag-and-drop builders will do the job.
But if you’re building something that you want to keep, grow, and own properly, that’s where it gets interesting.
Why WordPress?
WordPress powers around 43% of the internet. That’s not a marketing claim, it’s a real number. It’s been around for over 20 years. It’s not going anywhere.
When I build your website on WordPress, you’re not renting space on someone else’s platform. You own the site. You own the files. You can move it if you want to. You’re not locked in.
And because so many people use WordPress, there’s a huge ecosystem around it, plugins, integrations, support. Anything you might want your website to do in the future, it can probably do.
This is what I mean by being in control
Your website should be yours. You should own it, control it, and be able to update it without waiting for someone else.
That’s not a luxury. That’s the baseline. And it’s quietly missing from a lot of the websites I see small business owners stuck with.
What this means for you?
If you’re with a platform that charges you extra every time you add a page, or you can’t log in and edit a sentence without help, or your monthly fee keeps creeping up, that’s worth questioning.
If you’ve never logged into your own website, that’s worth questioning too.
You should be in control.
A 5-minute thing you can do today
Find out what your website is built on (it’ll be in the footer or in your billing details). Then find out what you’re paying for it each month, and what that gets you.
Can you add pages freely? Blog without extra cost? Move your site if you want to?
If the answer to any of those is no, you’re renting. That’s worth knowing.
The Brand Fizz Kit
The Brand Fizz Kit is built on WordPress and Divi. You own your site, you can update it yourself, and the first year of hosting is included.
£900, or spread it with The Brand Jam: 3 payments of £300, or 4 payments of £225.