Top Tip – Meta down!

Top Tip – Meta down!

Did you notice yesterday that Facebook and Instagram went down for a few hours? Some people might still be hyperventilating at the thought of it, others might not have noticed. I was most definitely in the former category, as was in a client’s Ads Manager account when...
Google ads or Meta ads

Google ads or Meta ads

Paid ads. What’s the difference? Although I’ve only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you’re looking for something in particular, so you already know what you’re...