Gini B’s Blog
Our blog shares simple, practical marketing tips and insights to help your brand grow.
What actually changes when solo founders have a proper marketing strategy
I'm back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You're brilliant at...
Rest to reset
Why stepping away is the most productive thing you can do I want to tell you something before we get into this post: I'm not here as I write this. I scheduled this to go out while I'm on holiday. And doing that, genuinely stepping away and trusting that the business...
The tools for small businesses, that are worth paying for.
And exactly who should bother upgrading Last week I walked you through the best free tools for small businesses, because I know money is tight for a lot of people right now. This week I want to flip it, because there are some tools where the paid version genuinely...
The best free tools for small businesses
Because money is tight (I totally understand!) Let's not dress it up. A lot of small businesses are struggling right now. Costs are up. Clients are taking longer to make decisions. And every new subscription you're considering feels like a bigger deal than it used to....
Why I started The Marketing Mix Lab, and what I wish someone had told me about being a solo founder.
Can I be honest with you for a minute? I've been in marketing for over 20 years. CIM postgraduate trained. I've built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business, Scrummy Cream....
Pivot and Shine: Michelle Mindfully Stronger
Some life pivots aren’t planned.They often come after a period of exhaustion, reflection, or that quiet feeling that the life you’re living just isn’t quite aligned anymore. That was the case for Michelle. Burnout became the turning point After years working as an...
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