by Gini Bailey | Mar 2, 2026 | Brand, Competitors, Messaging
Small business marketing clarity is often the missing piece when you’re brilliant at what you do but still not getting chosen. I know. That’s uncomfortable. But here’s the truth for small businesses and micro brands… Your potential client doesn’t know you’re brilliant...
by Gini Bailey | Feb 23, 2026 | Competitors, Messaging
Very few can actually think like them. Here’s a test. Close your eyes and picture your ideal client. Got them? Now tell me — not in general terms, but specifically — what kept them up at 3am last week. What have they already tried that didn’t work? What do...
