by Gini Bailey | Oct 27, 2026 | Ideal clients, Messaging, Solo Founders
A practical guide for small businesses and solo founders Your niche is the specific overlap between who you serve, the problem you solve for them, and the way you do it that nobody else quite does. Finding it means narrowing down from your target market to the space...
by Gini Bailey | Oct 27, 2026 | Brand, Ideal clients, Messaging, Small Businesses, Solo Founders, Top Tips
A practical guide for small businesses and solo founders Finding your target market means working out which group of people has the problem you solve, feels it enough to pay for a fix, and can actually be reached by you. It’s a process of evidence and testing,...
by Gini Bailey | Oct 21, 2026 | Brand, Ideal clients, Messaging, Solo Founders, Top Tips
Niching means choosing a specific group of people your business is for, then shaping your message, your offers and your marketing around them. You can still work with anyone who finds you. Your niche decides who you’re talking to when you write a post, plan an offer...
by Gini Bailey | Sep 8, 2026 | Brand, Ideal clients, Messaging, Solo Founders
Let me let you in on a huge secret. Marketing isn’t hard. Genuinely. But it does take time. And I mean that honestly, even doing this for a living, a single social post takes me about an hour. An email, about the same. A blog, a couple of hours. And that’s...
by Gini Bailey | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Small Businesses, Solo Founders, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 10, 2026 | Small Businesses, Solo Founders, Top Tips, Website
Which is right for your small business? It’s one of the questions I get asked most often, usually by someone who’s been putting off building a website for six months because they can’t work out where to start. Squarespace. Wix. WordPress. They all...
