by Gini Bailey | Oct 27, 2026 | Brand, Ideal clients, Messaging, Small Businesses, Solo Founders, Top Tips
A practical guide for small businesses and solo founders Finding your target market means working out which group of people has the problem you solve, feels it enough to pay for a fix, and can actually be reached by you. It’s a process of evidence and testing,...
by Gini Bailey | Oct 14, 2026 | Brand, Small Businesses
Yes. If you’ve got a bit of budget spare for your business, professional photography is one of the best things you can spend it on. Good photos make your business look credible and established the moment someone lands on your website, they work across every channel...
by Gini Bailey | Jul 6, 2026 | Google ads, Google business profile, Small Businesses
You set it up once. Maybe you added a logo. Maybe you verified it and then you never opened it again. Don’t worry, we’ve all done it, including me. The truth is though, that for solo founders, your Google Business Profile isn’t a ‘nice to...
by Gini Bailey | Jun 21, 2026 | Brand, Email marketing, Google business profile, Ideal clients, Messaging, Small Businesses, Social Media, Top Tips, Website
The most reliable way to get your small business marketing properly set up, without spending months learning to do it yourself, is to work with someone who builds it for you, strategy, website, content, email and your online presence, based on what your business and...
by Gini Bailey | Jun 16, 2026 | Brand, Celebrating local micro brands, Messaging, Sales, Small Businesses, Solo Founders, Top Tips, Word of mouth
I’ve been thinking about this for a while. I recently had a conversation with my Meta Ads trainer. We were talking about where things are heading online. The flood of AI-generated content. The feeds full of technically correct, emotionally hollow posts. The captions...
by Gini Bailey | Jun 10, 2026 | Small Businesses, Solo Founders, Top Tips, Website
Which is right for your small business? It’s one of the questions I get asked most often, usually by someone who’s been putting off building a website for six months because they can’t work out where to start. Squarespace. Wix. WordPress. They all...
