by Gini Bailey | Jun 3, 2026 | Brand, Messaging, Sales, Small Businesses, Solo Founders, Top Tips
In 1998, three friends took a stack of smoothies to a music festival. They couldn’t afford a proper stall, so they made one out of wood. They put up a sign that read ‘Should we give up our jobs to make these smoothies?’ and underneath it they placed...
by Gini Bailey | May 11, 2026 | Small Businesses, Social Media, Solo Founders, Website
A friend messaged me at eleven o’clock one Tuesday night with three words… ‘My account’s gone.’ She’d been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of...
by Gini Bailey | May 6, 2026 | Email marketing, Google business profile, Small Businesses, Solo Founders, Top Tips, Website
Is my website any good? A five-minute test you can do today… ‘Is my website any good?’ is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is ‘well there could...
by GiniAdmin | Feb 19, 2025 | Brand, Competitors, Digital ads, Email marketing, Google ads, Google business profile, Small Businesses, Social Media, Top Tips, Website
I’ve seen three recessions in my 18 years marketing career. Each one brought uncertainty, cutbacks, and a tendency for businesses to shrink their marketing efforts. When times are tough, the marketing budget is often the first to go. Here’s 4 reasons...
by Gini Bailey | Oct 2, 2024 | Digital ads, Small Businesses, Social Media, Top Tips
Paid ads. What’s the difference? Although I’ve only just started my Google ads course, I can confidently explain. The main difference is user intent. When you type something into Google, you’re looking for something in particular, so you already know what you’re...
