by Gini Bailey | Jun 10, 2026 | Brand, Messaging, Sales, Solo Founders
A while ago I sat down with a client who’d just had a beautiful new website built. She had worked on her colours, her photography, her copy. She was proud of it. Rightly so. Then she asked her sister to take a look. The first thing her sister said was, ‘Oh...
by Gini Bailey | Jun 5, 2026 | Brand, Messaging, Solo Founders, Word of mouth
I had a conversation with a client a few months ago that’s stayed with me. She had just had a new logo made. Really lovely, clean, considered, the right colours. She was excited. And then she said something that stopped me in my tracks. ‘Now I’ve got...
by Gini Bailey | Jun 3, 2026 | Brand, Messaging, Sales, Small Businesses, Solo Founders, Top Tips
In 1998, three friends took a stack of smoothies to a music festival. They couldn’t afford a proper stall, so they made one out of wood. They put up a sign that read ‘Should we give up our jobs to make these smoothies?’ and underneath it they placed...
by Gini Bailey | May 11, 2026 | Small Businesses, Social Media, Solo Founders, Website
A friend messaged me at eleven o’clock one Tuesday night with three words… ‘My account’s gone.’ She’d been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of...
by Gini Bailey | May 6, 2026 | Email marketing, Google business profile, Small Businesses, Solo Founders, Top Tips, Website
Is my website any good? A five-minute test you can do today… ‘Is my website any good?’ is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is ‘well there could...
by Gini Bailey | Apr 20, 2026 | Brand, Competitors, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Solo Founders, Website, Word of mouth
I’m back. Rested and clearer-headed! But before I get into the Marketing Mix Lab, which is what this post is really about, I want to start somewhere else. I want to start with the problem. The marketing problem that most small business owners have You’re...
