Your marketing isn’t broken, you’re asking too much from one social media post

by Gini Bailey | Jun 29, 2026 | Brand, Digital ads, Email marketing, Google ads, Google business profile, PR, Social Media, Website

You know that feeling when you’re doing all the marketing, posting, emailing, tweaking the website, thinking about ads, and it still feels like nothing’s quite landing? Most people decide that means they need to do more. A new platform. A bigger push. Another thing on...

Why your website is the only marketing asset you actually own

by Gini Bailey | May 11, 2026 | Social Media, Website

A friend messaged me at eleven o’clock one Tuesday night with three words… ‘My account’s gone.’ She’d been hacked, or possibly just locked out by the algorithm for a reason no one at Instagram could explain. Either way, two years of...

Is my website any good?

by Gini Bailey | May 6, 2026 | Email marketing, Google business profile, Top Tips, Website

Is my website any good? A five-minute test you can do today… ‘Is my website any good?’ is one of the most common questions I get asked. Usually quietly. Usually after a glass of wine. Usually by women who suspect the answer is ‘well there could...

Are you too reliant on social media to grow your small business?

by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth

This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....