by Gini Bailey | Mar 23, 2026 | Brand, Competitors, Digital ads, Email marketing, Google business profile, Ideal clients, Messaging, PR, Sales, Social Media, Top Tips, Website, Word of mouth
Can I be honest with you for a minute? I’ve been in marketing for over 20 years. CIM postgraduate trained. I’ve built brands, launched products, managed campaigns across FMCG, healthcare, and agencies. I run GiniB Digital and my own product business,...
by Gini Bailey | Mar 17, 2026 | Email marketing, Google business profile, PR, Social Media, Top Tips, Website, Word of mouth
This is a question worth sitting with for a moment. If Instagram disappeared tomorrow, if the algorithm shifted overnight and your reach dropped to near zero – how would people find you? For a lot of small business owners, the honest answer is: they wouldn’t....
by Gini Bailey | Mar 2, 2026 | Brand, Competitors, Messaging
Small business marketing clarity is often the missing piece when you’re brilliant at what you do but still not getting chosen. I know. That’s uncomfortable. But here’s the truth for small businesses and micro brands… Your potential client doesn’t know you’re brilliant...
by Gini Bailey | Feb 19, 2026 | Brand, Messaging
(and how local business owners in Kent are finding their confidence) Can I tell you something a bit embarrassing? I run two businesses. I have over 20 years of marketing experience. I’m CIM postgraduate trained. And there have still been moments, sitting at my...
by Gini Bailey | Feb 5, 2026 | Celebrating local micro brands
Ruth’s Story There’s a certain kind of magic that happens when someone stops forcing their life to fit… and instead builds something that fits them. Ruth is one of those people. Formerly a teacher, Ruth never lost her love of sharing knowledge, guiding others, or...
